Frank Mastra

Brand brainstorm.

Frank is the son of a longtime client — I had the pleasure of creating the logo and branding for his family’s oyster farm, Oysterponds Shellfish Co.. When I heard about his growing music career, I was excited to help him start shaping his own visual identity.

A circular logo with the words 'FRANK MASTRANO' surrounding a black center that contains a red 'FML' and the text 'EST. 2005' at the bottom.

With FM as his initials, the concept practically presented itself. I leaned into vintage radio as the foundation, tying in the soulful, classic rock energy behind his music.

Initials that are a creative’s dream.

Collection of nine circular logos with black, white, and red color schemes, featuring the text 'FML' and 'FREAK MASTERTRAXE,' with some logos marked 'EST. 2005' and various patterns of lines.
A vintage-style wooden radio with a textured fabric front, a large analog tuner dial, and three control knobs labeled 'TONE,' 'MODE,' and 'VOLUME'.
Graphic design for France FM Mastara, featuring modern typography, black and red accents, with the words 'France FM Mastara' and decorative elements.
Vintage radio on wooden surface with wall art above that reads 'FRANK FM MAESTRA' in stylized black and white font.
Stylized black text reading 'Frank Master' with decorative accents on a white background.

This concept was all about channeling Frank’s soulful, retro sound through design. I used a forte, whole rests, and a mordent to build a stylized face with sunglasses, a playful nod to mid-century modern graphics, Saul Bass and Pink Panther lounge cool.

Musical Components

Mathematical Equation with function f, plus a square, plus a tilde, equal to derivative of f
Black and white logo for Frank Mastra featuring stylized glasses, a mustache, and the name in bold uppercase letters.
Logo with a stylized face wearing sunglasses and eyebrows, surrounded by the text 'Frank MASTRA' and 'FM' in two variations, black and white.