Frank Mastra

Brand brainstorm.

Frank is the son of a longtime client — I had the pleasure of creating the logo and branding for his family’s oyster farm, Oysterponds Shellfish Co.. When I heard about his growing music career, I was excited to help him start shaping his own visual identity.

With FM as his initials, the concept practically presented itself. I leaned into vintage radio as the foundation, tying in the soulful, classic rock energy behind his music.

Initials that are a creative’s dream.

This concept was all about channeling Frank’s soulful, retro sound through design. I used a forte, whole rests, and a mordent to build a stylized face with sunglasses, a playful nod to mid-century modern graphics, Saul Bass and Pink Panther lounge cool.

Musical Components